Brand Identity Design with Adobe Illustrator
Design professional logos, brand systems, and visual identities from concept to final delivery. Includes real client project walkthroughs.
What you’ll learn
- Navigate Adobe Illustrator with professional speed and shortcuts
- Design logo marks, wordmarks, and combination logos from scratch
- Build complete brand identity systems: colors, typography, patterns
- Create brand guidelines documents ready to hand off to clients
- Present your work professionally with mockups and brand books
- Handle real client feedback and revision rounds
Who this is for
- Graphic designers ready to take on branding projects
- Freelancers who want to add brand identity to their service offerings
- Marketing professionals who want to understand the design process
- Students in visual communication or design programs
Curriculum
4 modules · 14 lessons
- What Makes a Brand?20 min
- Brief Analysis & Competitor Research30 min
- Moodboards & Visual Direction25 min
About the instructor
Lindsay Marsh is a graphic designer with over 15 years of professional experience. She is the founder of Mind & Hammer design studio and has helped hundreds of thousands of students launch design careers through her courses on branding, logo design, and Adobe Creative Cloud.
Student reviews
The café brand walkthrough is pure gold. Watching Daniel's real process from brief to final delivery taught me more than 2 years of YouTube tutorials.
Free course with paid quality. This is genuinely one of the best design courses I've taken anywhere.
Loved every minute. The only thing missing is an after effects section for animated logos but otherwise perfect.