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UI/UX
Advanced
Advanced UX Research & Product Strategy
Go beyond wireframes. Master advanced UX research methods, data-driven design decisions, and how to influence product strategy as a senior designer.
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Instructor
Joe Natoli · UX Strategist & Consultant — 30+ Years Experience
What you’ll learn
- Plan and execute advanced UX research: diary studies, card sorting, tree testing, and A/B tests
- Analyze qualitative data using affinity mapping and thematic analysis
- Translate research insights into product strategy and roadmap decisions
- Measure UX with quantitative metrics: task completion rate, SUS score, NPS, and HEART framework
- Communicate research findings to stakeholders with compelling reports and presentations
- Build a UX research practice from scratch inside a product team
Who this is for
- Mid-level UX designers who want to move into senior or lead roles
- Product managers who want to develop stronger UX research skills
- UX researchers who want to deepen their methodology toolkit
- Design leads responsible for setting research strategy in their teams
Curriculum
4 modules · 14 lessons
- Choosing the Right Research Method30 min
- Research Ops: Recruiting & Managing Participants35 min
- Diary Studies & Longitudinal Research40 min
- Remote Unmoderated Testing at Scale35 min
About the instructor
Joe Natoli · UX Strategist & Consultant — 30+ Years Experience
Joe Natoli is a UX strategist and consultant with more than three decades of experience. He has advised Fortune 100 companies on user experience and product strategy and teaches a global audience how to design products people actually love.
Student reviews
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Hannah Brooks
This course filled gaps I didn't even know I had. The section on stakeholder communication alone changed how I present research to my team. Essential for any senior UX professional.
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Ryan Foster
I've been doing UX for 4 years and this course still taught me things I hadn't encountered. The HEART framework module is incredibly practical.